The top essentials of Internet Marketing Craig Murray Digital

Internet marketing Essentials


Internet marketing basically refers to marketing efforts and advertising that utilizes emails and the World Wide Web to create and drive sales opportunities via e-commerce from emails and websites. Internet initiatives and efforts are normally used together with conventional types of marketing and advertising such as television, radio and newspapers.

Internet marketing also known as online marketing could be broken down to more specialized fields like social media marketing, e-mail marketing and web marketing.  Social Media marketing includes advertising and marketing strategies via social networking sites such as Facebook and Twitter. Marketing and advertising techniques should be taken advantage of these web sites, considering the vast amount of consumers using social networking sites on a day to day basis.  E-mail marketing involves making use of marketing and advertising strategies using email messages to attract and reach out to current and potential consumers. Web marketing utilizes e-commerce websites, promotional websites, online marketing and advertising on online search engines, affiliate marketing sites and search engine results using SEO.

Internet based businesses really require internet advertising and marketing strategies.  Creating a comprehensive marketing strategy could substantially increase sales opportunities and generate a lot of profit for an internet based business.  Internet marketing strategies involve awareness and knowledge regarding search engine optimization, social media networking, affiliate marketing, e-mails, blogs, web site trafficking and a lot more. It is necessary to be familiarized with terms since these are essentials in the fast growing internet marketing world. If you are trying to promote or launch a product or service, you must create relevant research, and set internet marketing techniques to guide you. This article would be helpful in creating your own internet marketing strategy for your specific online business.

Here are some of the best internet marketing and advertising strategies:

Logo and Brand name


First, you made to make sure that you develop the image and brand name of your product and services before launching it to the market. In today’s rapidly increasing and changing marketing industry, brand name is as vital as the internet marketing strategy itself.  Your own brand would allow you to be easily remembered and recognized by consumers. So, select a brand name, website. Trademark and business plan before launching your products and services.

Know Your Competition


Make a thorough study of the marketing competition. It is important that you have an idea who your competitors are, their marketing strategies and sales processes. Identify and create strategies the best suite your business. This would allow you to be in pace with your competitors and excel in the marketing competition.

Study your target market

You need to decide if you want to focus your internet marketing strategies for specific consumers or to all internet users. Select a specific market that would be using your products and services. Select your desired consumers. This is necessary to target your own marketing and advertising strategy. Focus most of your Internet marketing budget on the selected demographic.

Study Successful Marketing Schemes

Try to mimic successful internet marketing and advertising techniques used by your competitors. Remember, your marketing research would tell the volume of consumers you have on social networking sites, the number of people they send their emails to and the number of individuals that comment on their websites.  This would tell you if your prospective consumers respond well with the advertising and marketing campaigns you create.

Create a versatile online marketing strategy

This is to improve brand recognition. This could be done by creating several internet marketing campaigns in one blast. Here marketing campaigns that you can consider.

Create Search Engine optimization articles

Blog and articles that uses keywords associated with your product should be done. Making articles that provided advice or tips is a good way to introduce your product to your potential consumers. You could actually pay someone to do that for you. This would also help in SEO ranking. Don’t dwell on the money you spend on articles.

Optimize Social Media and Networking sites

You could also consider creating some accounts on social networking sites such as Facebook and Twitter. Remember, a large number of your consumers are using these sites. This is to attract social media consumers and you should consistently update your blogs and launch relevant content every day.

Make an Email Listing

Utilize email to introduce your product and update consumers for new products. You need to have a listing to enable you perform initial and monthly email blasts.

Create an advertisement of consumers using your product. You may create a video and upload that on your website and on social media and networking sites.  This is to attract interest to your own marketing web site.

Increase Visibility through Ads

Lastly, you could also purchase some ads on web sites that fit your market. You may utilize banner ads to enhance your brand image as well as product awareness. You may employ a website graphic artist to do that for you.

Track your Internet marketing campaigns

You can take advantage of some Analytics tools that you can find in search engines. Make an evaluation of each segment of your campaign strategy to determine which of these campaigns is more effective and would provide you best ROI.

You may also consider purchasing print advertisement that would serve your target market and simultaneously launch your Internet marketing campaign. Make sure as well that these print advertisements have your web site address. This would direct ad readers to your site increasing product recognition.  Let your Analytics tool do the tracking and comparison of the effectiveness of your print and online campaign.

Consistency in Marketing

Be consistent with the launching of your marketing campaigns. As much as possible, it should be on the same day or week to maintain a constant communication with your consumers.  Make a quick follow up on the orders you receive, this is to generate good customer reviews on your online site and on most of your marketing sites.

Rinse and Repeat

Repeat and follow successful internet campaigns that were successful in the past. Proper evaluation of strategies made would be vital in introducing new products and services to your target market.