Blogger marketing is a method of link building that utilizes bloggers who actively look for quality content to link to. Some bloggers like to make lists of the best websites in a given industry or the best resource within a topic. Other bloggers like to provide lists of the best websites of the week or the best product of the month. Some bloggers even like to review products, which is very useful if you have a branded product you can send in exchange for reviews. There are many opportunities to market your content to bloggers. This course will cover the top three, and will provide an email template for contacting bloggers for each.

Top Lists Bloggers

To find blogs that run top lists you can use these advanced search operators in Google. Simply paste them into Google’s search field, change the keyword to whatever you want and hit search. Be sure to go through multiple pages of results instead of limiting yourself to only the top ten.

  • intitle:best posts + keyword
  • best keyword blog posts
  • best keyword posts
  • best keyword blogs
  • best keyword resources
  • best keyword apps
  • best keyword tools
  • keyword + useful resources
  • keyword + “all time best”
  • keyword + “top 100”
  • keyword + “top 50”
  • keyword + “top 25”

Email Template

Subject: Question about your post on {!TOPIC}

Hi {!NAME},

I just came across your post on {!POST NAME}.

I actually just published a page all about {!TOPIC} recently called {!PAGE NAME} that would be a great match for your list. Let me know if you would like to add it, or if there’s another post of yours my page would a better fit for.

Thanks, {!Name}

Weekly Roundup Blogs

To find blogs that run weekly roundups you can use these advanced search operators in Google.

  • keyword + “weekly link roundup”
  • keyword + “tuesday link roundup”
  • keyword + “friday link roundup”
  • keyword + “link roundup”
  • niche + “link roundup”
  • niche + “blog roundup”
  • keyword + “best of the week”

Email Template

Subject: Question about your weekly roundup on {!TOPIC}

Hi {!NAME},

I just came across your weekly roundup about {!TOPIC}.

I actually just published a page all about {!TOPIC} recently called {!PAGE NAME} that would be a great addition your list, or possibly for a future roundup.

Thanks for the consideration! {!Name}

Content Sharing Blogs

This method is similar to the one used for linkerati, only this time you’ll use it for all of the sites you found that don’t have as large of a following. In addition to all of the sites found previously, you’ll want to expand your search to related keywords so that you can build a list of at least 200 websites related in some way to your Power Page. Once you have this list in place you can email them all with the following two email templates.

Email Templates

Initial Email

Subject: Question about {!SITE NAME}

Hi {!NAME}

I was looking for some new {!TOPIC} websites today and I came across your {!SITE NAME}.

I recently published a page about {!TOPIC} that you might be interested in, you can check it out at {!URL}.

I’d be interested to hear what you think.

Thanks, {!NAME}

Follow up email

Subject: About my email from last week

Hi again,

I emailed you a week ago about a page I published on {!SITE NAME} that related perfectly to {!THEIR URL}.

Here’s the link again: {!URL}

It would be great if you could link to my article from yours, or if you could maybe share it on your social networks. I would be happy to share an article of yours as well.

Thanks, {!NAME}