Blog commenting has earned a bad reputation in the SEO world due to the number of spammers who have abused it over the years. Google used to reward websites for having inbound links on high PR pages, regardless of what the topic of the page was about. Because of this, many Internet Marketers and website owners worked to get as many of these links as possible. And one of the easiest high PR links to get has always been from the comments section of blog posts. Blog commenting, however, can still produce valuable links if done correctly. In fact, blog commenting can be useful in a number of ways including:
- Getting relative links on high PR pages
- Getting on the radar of influential bloggers
- Getting necessary “nofollow” links to maintain a natural link profile
The important thing to understand about blog commenting is that your commenting will need to be high quality to prevent being flagged for spam. You must be particular with the blogs you choose to comment on, you have to write thoughtful, complete comments and must manage your links carefully. You should also avoid commenting for links too frequently. Most websites should only build a few comment links per week.
Where to Find Blog Posts for Commenting
The following sites are excellent resources for finding the perfect blog posts for commenting. They all sift through the noise to find the best and most shared posts. And you can search by keyword to find posts perfectly relevant to for your link building campaign.
1. Avoid commenting on blog posts with fewer than three posts. If you spend time writing a quality comment on a blog post with fewer than three posts you risk it not going live, since you can’t be certain if the blog owner is actively approving new comments.
2. Avoid blogs with spammy posts or you risk being considered spam as well. Also, many blog posts that have been heavily spammed in the past were penalized by Google and will therefore pass no positive value through your link.
3. Only comment on blogs that either allow links in the comment or username. If you do not verify that the blog allows links ahead of time you risk writing a comment that will provide no link building value to your website.
4. Never use keywords as your commenter username. If a blog links usernames and you choose a target keyword as your username it will look like spam. It’s better to use a real first and last name or a real username.
5. Always write thoughtful comments that will be of value for the blog owner to publish. Reference something specific from the post, contribute your own thoughts or opinions, check your spelling and grammar and if you can include a link within the comment make sure it makes sense to be there. The higher quality your comments, the more likely they will pass moderation and be published.