Google Adwords Review Extensions

It was back in June that Google announced it was beta testing a review extension. This would allow advertisers to add quotes from a reputable publication in their AdWords ads. Now today October 17th Google has began rolling them out for all adwords accounts.

If you look under the “ad extensions” tab within your Google Adwords account over the coming days you should be able to see the “reviews extension” tab appear. You can now include in your ads a paraphrased review or an exact quote from the publication.

Google recommends setting one Review Extension at the campaign level for greater flexibility and exposure. Campaign level extensions are given higher priority than ad group level extensions, so they are reviewed more quickly.

The review should focus on your business as a whole instead of a specific product or service.

Find out more here