Having an online presence for your business in 2021 is more important now, than ever before. However simply throwing a website together and not focusing on user experience and engaging content can be detrimental to gaining increased business online.


Designing Websites

When it comes to developing your website the following seven lessons can be applied to your own business website in the next few years. 1. Content Is King Without content your website is nothing more than a simple web page with a headline and three sidebars. People need to find your information and engage with it quickly. They will need to be able to find answers to their most commonly asked questions and need to be able to read your content quickly and clearly. So how do you create high-quality, engaging, informative content? Consider the following ways: Research for newsworthy information. Use storytelling techniques to tell a story that engages users. Take advantage of content marketing and blogging to gain attention and drive targeted traffic.



Considering the increased importance of content, Designing Websites are expected to expand their role in helping businesses create engaging and effective content for online users. More and more businesses are opening their first and only physical retail location online and creating a robust online presence. Therefore Designing Websites need to have a focus on all forms of content including how-to guides, in-depth reports and innovative website design features that will help engage their audience online. Improved SEO The ongoing changes in online search ranking algorithms is expected to impact the evolution of Designing Websites by 2021.


User Experience

This seems obvious but when designing a website, it’s easy to get caught up in following the latest trends and only paying attention to certain features. However to increase online conversions, your website design should consider all the different components needed to make it user-friendly. Content With the growth of connected devices, websites need to be designed with the intention of providing the best experience possible for the consumer. This means that your website should be optimized for a wide variety of different devices including smartphones, tablets, laptops, televisions, connected cars, VR, and smart homes.


What You Need To Know In 2021

As web designers and developers it is important that we keep up with the latest developments in digital technology, and continue to push the boundaries of what is possible. Over the next decade it is predicted that approximately half of all websites will be built without scripts. Whilst this sounds intimidating, in reality it is a logical evolution in terms of how the web has been evolving over the past few years. The rise of progressive web applications (PWA) has also helped to blur the lines between the browser and the web, enabling a developer to write a single PWA app that can run on both iOS and Android devices. In 2021, some 75% of all smartphones will be running on this technology, yet few businesses are currently equipped to take advantage of this potential.



Clients today want to get the best possible value from their purchasing decisions and increasing the cost of customers choosing a competitor who offers a more attractive customer experience can prove detrimental to your sales. The use of design thinking can help increase conversion rates by challenging our assumptions and encouraging us to focus on the customer rather than the technical aspects of the site.